Play Google BTS Easter Egg: Purple Balloons
👇 Scroll down to start the experience!
Quick Facts
Tap the purple heart, flood the page with BTS balloons, and pop the specials for member voices, handwritten notes, and an “I Purple You” moment.
2022-07-08
Restored
(Discontinued by Google)
Try the Easter Egg
The Original Easter Egg
How It Started
Google rolled out the BTS Search Easter egg on July 8, 2022 as part of its wider ARMY Day celebrations for July 9. Official Google and YouTube posts tied the surprise to BTS x Street Galleries on Google Arts & Culture and the end of YouTube's month-long #MyBTStory Shorts challenge.
Search for “BTS” and Google Search added a small purple-heart trigger beside the band's name. That made the effect feel instantly personal to ARMY: the page itself was still an ordinary results page, but one click invited fans into a bright little celebration hidden in plain sight.
What It Did
Click the purple heart and the screen fills with a steady stream of purple balloons drifting upward. Pop an ordinary balloon and it bursts into a violet splat. Pop one of the special heart-shaped balloons and the Easter egg reveals a short member voice clip plus a handwritten note for ARMY.
That prize layer ties directly into borahae, the BTS fan phrase often rendered in English as “I Purple You.” The official version was simple on purpose: no score, timer, or win screen, just the pleasure of chasing special balloons, hearing different voices, and turning an ordinary search into a fan celebration for as long as you wanted to keep clicking.
Impact and Reach
The Easter egg landed well because it was easy to explain and instantly shareable: search one word, click one purple heart, and suddenly your search results were floating with BTS balloons. Coverage at launch highlighted how neatly it fit Google's broader ARMY Day partnership across Search, YouTube, and Arts & Culture.
It also had an unusually long fan afterlife for a Google promo. People kept resurfacing the trick around BTS anniversaries, with public reporting still documenting the purple-heart trigger and voice-note balloons in June 2024.
Its Discontinuation
Public reporting still documented the purple-heart trigger in June 2024, and ARMY discussions in February 2025 still showed fans actively trying the effect. That places the official trigger's retirement sometime between February and September 2025.
The Restored Experience
What’s Different Here
Our restoration keeps the purple-heart trigger, the upward balloon flood, purple splats, special heart balloons, member voice clips, handwritten-note reveals, and the loose replay-anytime rhythm that made the original celebration feel so charming.
The Easter Egg Experience
Click the button above to enter the restored search results page, then tap the purple heart. Pop ordinary balloons for satisfying splashes, watch for the special heart balloons, and keep going until you've heard different voices and uncovered more member notes. When you're done, use the close button to reset the celebration and start again.
How to Try It
- Click the button above to open the restored search results page.
- Tap the purple heart beside BTS.
- Pop ordinary balloons to paint the page with purple splats.
- Watch for special heart balloons and pop them for member voice clips and handwritten notes.
- Use the close button to reset the effect and replay.
This version focuses on the exact page interaction fans actually remembered: the purple-heart start, the endless stream of balloons, the alternating ordinary and special pops, and the member-reveal moments. Rather than padding the page with unrelated extras, the goal is to keep that breezy ARMY Day celebration feeling intact on modern browsers.
Final Thoughts
Google's BTS Easter egg turned one search query into a tiny ARMY Day party. The official trigger eventually slipped away, but this restoration keeps the purple balloons, voices, and handwritten notes ready whenever you want to find that “I Purple You” / borahae feeling again.
Frequently Asked Questions (FAQ)
What is the Google BTS Easter egg?
The Google BTS Easter egg was an official Google Search Easter egg made for ARMY Day in July 2022. Searching for BTS showed a small purple heart on the results page.
Clicking the heart released purple balloons across the page. Round balloons popped like little splashes, and special heart-shaped balloons unlocked BTS member voice clips, handwritten notes, and the “I Purple You” / borahae feeling behind the celebration.
This website restores that visible celebration so you can replay the purple-heart moment after the official Google version disappeared.
How do I play the restored BTS Easter egg?
Click the play button, then tap the purple heart on the search results page. Balloons will begin floating upward, and you can click or tap them as they pass.
The heart-shaped balloons are the prize balloons. Pop them to hear a BTS member voice clip and see a handwritten note. Close the effect to reset everything and play again.
